If you're like most new concrete business owners, you are always looking for ways to grow the company and increase its overall profit margins. There are virtually limitless techniques and tips you can try as time goes on, but consider getting started with the following three options to help put your newly growing concrete business on the fast track:
Offer Tinting Options
An easy way to attract new customers and grow your profit margins is to feature concrete tinting options as part of your service offerings. By offering your customers the ability to use tinted concrete in their projects, they'll be able to create custom designs that they wouldn't otherwise have access to if tinting were not available.
You can enhance your service offerings even more by working with a color expert to create a few color scheme options for customers to choose from if they don't have a design of their own in mind. And you'll likely create more work for your company in the future due to customers wanting to resurface their concrete as it ages and the tint fades.
Create a Business Network
You may be able to drum more business up, establish brand recognition, and ultimately increase your overall profit margins as time goes on by creating a business network to work within. Coordinate with other service providers in your area that focus on different aspects of the construction industry and work together to advertise your businesses, serve current customers, and establish new clientele.
By working with a roofer, a builder, an electrician, and a plumber, your network can offer a wide range of services to the community and compete with the larger full-service companies that have no problem attracting customers who need flexibility and convenience. Make sure your network has no more than one professional representing any specific area of expertise to avoid competing against one another.
Invest in a Used Concrete Pump
If you don't already own a concrete pump, now is the time to consider investing in one. A concrete pump will make it possible for you to handle the larger jobs that you get as your business grows and becomes better recognized by potential customers. The pump will also enable you to accommodate clients who want concrete work done in areas where a large concrete mixing truck can't get to.
You may even find that the concrete pump makes your smaller jobs easier on your crew. Luckily, you don't have to spend a ton of money on a new concrete pump. Buying a used concrete pump will help ensure that you don't break the bank yet will provide you with the resources and reliability you need to grow your business and expand your service offerings.
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